Course Description

 

Personal Introduction Marketing

It often seems that many business people today are devoted to separating people from their money by any means possible, ethical or unethical. These marketplace predators make all of your potential clients cynical about your motives, and wary of your actions. Potential clients cannot tell the good guys from the bad guys, so they play it safe and assume the worst about any new business developer or salesperson they meet.

High net worth individuals prefer to meet their business contacts through a personal introduction from a trusted friend or business acquaintance, or through the endorsement of a credible third party. This personal introduction acts as a preliminary screening process. A personal introduction reduces wariness, fear, and doubt about the new business contact's abilities and motives. A personal introduction provides credibility and trust.

In the New World of Business, marketing partnerships will determine who succeeds and who fails. The Personal Introduction Marketing System creates a strategic competitive advantage for your business by developing a depth of relationship with your customers. You will build your business with the willing assistance of your best customers. You will enjoy your work more because your values and your business relationships will be aligned.

In this course we will explore the four principle methods of the Personal Introduction Marketing System. We will focus on developing and refining your marketing skills, and we will show you how to communicate in a way that creates permanent relationships.

The executive committee understands the power of quality business relationships. Quality relationships are the foundation of any meaninful business opportunity. Mastering the Personal Introduction Marketing process will enable you to nurture quality business relationships, develop significant opportunities, and realize your personal professional vision.

Formats:  1 Day to 1.5 Days

Availability: Delivery by MCS Consultants.